Brooklin Boat Yard

The Situation:

World class yacht designer & builder needing marketing strategies + digital marketing.​

 

Marketing Strategy:

  • Create overall marketing strategy to increase custom build projects and maximize service job pipeline.​

  • Streamline customer-facing brand and messaging.​

 

Digital Marketing & Website Development:

  • Design new website tied to marketing strategy.

  • Add employee recruitment page, company history, video interface for tutorials, and interactive content​.

  • Implement social media strategy and execution- Facebook + Instagram.

  • Implement regular monthly e-newsletter with targeted format and audience.​

  • Within 30 days:

  1. Increased non-follower reach by 444%​.

  2. Overall reach up by 4966%.​

  3. Increased collaborative engagement by 6000%​.

  4. Generated customer interest in retrofit project estimated at $1 million​.​

We are storytellers.

Brooklin Boat Yard is a Maine-based institution of world-class boatbuilding. When approaching a business with such a rich history, we aim to create strategies that respect the work and people of Brooklin Boat Yard. Where storytelling is an essential ingredient to marketing, our goal is to tell their story in an intelligent and purposeful manner.